The Listers CD-ROM gives our client the opportunity to have his say without the restrictions of bandwidth or installed plug-ins getting in the way.
It's introduced by Mark Warren, Listers MD. Mark's not a professional presenter, so we've taken care not to portray him as anything other than the sort of guy you'd be happy to deal with (which is esactly what he is). There's plenty of compelling content, including design tools and product videos, but it's Mark's presentation style that pulls it all together and makes it work.
We had a great time shooting the video - Mark getting wrong would make a tree laugh. So we asked him if we could include a blooper reel on the published CD. It's a measure of the man that he agreed. And guess which section has produced the most enquiries from new customers?
Yep, you got it. Well, would you prefer to deal with robots or real people?
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Integrating with the Internet The Door Designer is an integral part of the Listers CD-ROM. It uses a back-end Internet connection to update style availability and to allow users to enquire about their specification without needing to exit the application or negotiate a Web page. |
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Location Video We wanted Mark Warren to appear comfortable and relaxed as he presented the into for his CD-ROM. So we filmed him on-location in his main factory. The noisy environment required the use of noise-cancelling radio microphones, and the lighting created a few head-scratching sessions. Fortunately we have a fully equipped in-house video scripting, filming and editing facility, so the results don't show a trace of the challenges. |