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Marketing Cuts

Here's a rambling collection of my thoughts, a few of which might even be vaguely relevant to marketing. If there's a significant risk of you taking any of them too seriously then I'd avoid them if I were you.

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Queen of the Skies

17 February 2016

It was great to hear from Martin Slater and even better to be asked to work with him on graphics and information for his project for Al Mahatta Air Museum in UAE. Martin's very probably the best engineer I'll ever...

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Don't throw out the bullets with the bathwater

29 December 2015

Search the Web for presentation tips and you'll find a pretty consistent condemnation of bullet points. So you should never use them, right? Hang on a minute though; just because people inflict paragraphs of garbage...

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Shut up and listen!

18 November 2015

Do you remember those bloody awful sales videos you had to sit through in the 80s and 90s? The ones that had you drawing a line down the middle of the page; that made you remember the alternative close, the puppy-dog close,...

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The Real Competition

26 January 2014

Al Gore and Upton Sinclair spotted it: we ignore those facts that make us uncomfortable. Gore's compelling documentary "An Inconvenient Truth" left most of us nodding sagely and promising to do better by our...

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Growing Economies Look Like This

23 August 2013

I spent a week in India courtesy of my great client, Mana Energy. They'd asked me to put together and present the case for saving costs and the environment by reducing the fuel consumption of large diesels. And if that...

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PowerPoint agenda
End This Torture

Here's a selection of crimes against communication that everybody commits - except you of course...

Pitch Perfect?
guitar tuner


Are you pitching the right proposition? If the rest of the world is anything to go by, then probably not...

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