Controlling presentations with intuitive gestures and multiple touch ought to make presenting more natural and relaxed. But are the new touchscreen tablets a breakthrough in presentation technology, or an interesting diversion?
The Web doesn't work in a vacuum
Take a look at your Website. It's often the most unloved, neglected member of your marketing family. You turn it out into the cold, hard world and wait for it to come back bearing riches. Sorry, but if you want this prodigal son
to make you proud, you need to be a more caring parent.
We've created plenty of Websites, often with clever technologies like secure voucher control, booking systems and all sorts of impressive stuff. But the ones that are producing the best results are the ones that are being properly supported by the client. So you won't find invitations to events that happened in 2004. They look as if someone cares.
The Web can deliver everything you hoped for, but you've got to be ready to work at it. Get in touch and I'll explain what I mean.
[Example] Windows in Stoke on Trent
Lister Trade Frames, based in Stoke on Trent, is regarded in the industry as the benchmark against which other companies should measure their marketing activities. So it's with a degree of smugness that I'm happy to admit having been part of their marketing strategy since 2004.
Listers is a great example of one of my principle contentions: that good marketing needs a great client. We marketing guys can set up the goals, but it takes a really switched-on client to score them. The examples here show some of the parts we've played in building a multi-site Internet strategy.
More about Windows in Stoke on Trent
[Example] Carpet Tiles
Bürofloor is yet another long-standing client. They supply heavy contract carpet tiles exclusively to commercial customers. This has required careful brand positioning and handling. Their products are all heavy-duty carpet tiles suitable for high-traffic, punishing commercial environments.
There are thousands of carpet tile sales Websites, most of them selling heavily-discounted, relatively low-quality products for domestic use. We had no intention of competing in this high volume, low profit, minimal service marketplace.
More about Carpet Tiles
[Example] TNT Fashion Group
I remain sceptical about using Flash as the principle navigation for a Website. Flash is inherently Google-opaque, so you're immediately batting from behind. There are ways around it, but you'll always be overcoming an obstacle you'd do better without.
But there's no denying that Flash delivers a beautifully slick interface. This is one we developed for TNT Fashion Group. It's designed by my great friend Mark Hobin at Hobin Design.