Getting the Web to Work
More people use mobile devices to access the Web than they do laptop or desktop computers. Yet very few sites are optimised for use this way*.
Don't get left behind.
* Including this one... barbers' haircuts, cobblers' shoes etc. As soon as I get time I'll fix this, promise!
An awful lot of websites don't earn their living. In fairness, that's rarely because the web developer didn't do a good job, it's primarily because of two lethal factors:
- The same old guff about being a leading company with a unique approach
- Nobody cares enough to keep the site alive and interesting
The former of these is a hobby horse of mine that I've already had tantrums about on my copywriting page. In case you've not already tried it, click here to see how many other leading companies have a unique approach. Don't tell people that you're special, show them that you're special. And if you need help with that, I can recommend a leading copywriter with a unique approach.
The latter point is, I'm afraid, down to you. If you want the web to work, you've got to be willing to work it. People might not buy from you on their first visit, but keep them coming back to read regularly updated, genuinely interesting content and sooner or later you'll hook 'em.
If you're looking at updating your website and making it work for its living, give me a shout before you get too far down the road. Whether or not we end up working together on the actual build, I can promise you that you'll start to see the project through new eyes.
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A Jem Shaw Website (well it would be, wouldn't it?)
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