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Website at work

Getting the Web to Work

mobile websites
Mobile Websites

More people use mobile devices to access the Web than they do laptop or desktop computers. Yet very few sites are optimised for use this way*.

Don't get left behind.


* Including this one... barbers' haircuts, cobblers' shoes etc. As soon as I get time I'll fix this, promise!

An awful lot of websites don't earn their living. In fairness, that's rarely because the web developer didn't do a good job, it's primarily because of two lethal factors:

  • The same old guff about being a leading company with a unique approach
  • Nobody cares enough to keep the site alive and interesting

The former of these is a hobby horse of mine that I've already had tantrums about on my copywriting page. In case you've not already tried it, click here to see how many other leading companies have a unique approach. Don't tell people that you're special, show them that you're special. And if you need help with that, I can recommend a leading copywriter with a unique approach.

The latter point is, I'm afraid, down to you. If you want the web to work, you've got to be willing to work it. People might not buy from you on their first visit, but keep them coming back to read regularly updated, genuinely interesting content and sooner or later you'll hook 'em.

If you're looking at updating your website and making it work for its living, give me a shout before you get too far down the road. Whether or not we end up working together on the actual build, I can promise you that you'll start to see the project through new eyes.

Brush Up the Numbers

I developed this web application for Breathe Business. It's used by dental practices to get a detailed analysis of their performance. They're seriously...

 

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Going Mobile

Burofloor was the first of my clients to make the move to mobile. It's increasingly important to have a mobile-friendly website, with more than half of the visits...

 

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Vintage Rubber

This one was fun to work on. It's a site I built for an old chum, who used to be my boss in Dunlop Racing Division back in the seventies. Like me, Derek Freathy...

 

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Tailormade Windows

This is one of several sites I've built for window, door and conservatory companies. Tailormade is based in Stoke on Trent, where they're one of the larger...

 

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Pilot in Command

This website is working for its living for Command Pilot Training in Coventry. Typically for one of my sites you'll find refreshingly little corporate guff and...

 

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Burofloor Website

Here's another client who's been with me for many years. Now in its ninth year, the Burofloor website continues to be rock-solid and highly effective. Built...

 

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Soft Touch

I admit I'm a fan of these cushions. This buy-online site is for Fabniki, for whom I also designed the corporate ID. It's a small company that hand-makes...

 

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Classic Air Force Website

It's been a privilege to build and feed this site for so many years. Sadly it's all coming to an end with the retirement of founder Mike Collett and the sale...

 

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