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Marketing Cuts

Here's a rambling collection of my thoughts, a few of which might even be vaguely relevant to marketing. If there's a significant risk of you taking any of them too seriously then I'd avoid them if I were you.

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Cooper vs Wanamaker

Friday, February 4, 2011

You’ll like this; it gives you the chance to do impressions. Tousle your hair, stagger slightly, put on a gruff, slurred voice – if you like you can even wear a fez – and when you’re ready, say the...

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Turn the Camera Round

Monday, September 20, 2010

It happened again the other day. One of my clients called to say they'd won a big deal, using a pitch that we'd built together (Smug mode ON - Tzzzt!). Now these guys are smart enough to ask why they won, and this...

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I've got something you're interested in. But first...

Monday, March 15, 2010

So there you are, leaning on the rail of the cruise liner, musing on the infinite, when somebody floats by below you. That must be what caused the splashing noise. Let's lay out your solution in bullet points (complete...

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The Perils of Copy and Paste

Tuesday, January 29, 2008

If there's one thing we British dread above everything else it's embarrassment. We can stand losing at sports we invented; it's the humiliation we struggle with. We didn't really mind that Robert Green couldn't...

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Smile for the Selfie

Thursday, January 10, 2008

I’d like to tell you how fabulous I am. No, seriously, you’d be amazed what a rounded, caring, all-round amazing guy you’d be talking to if we ever got to meet. In fact I’m going to put a contact form...

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End This Torture

Here's a selection of crimes against communication that everybody commits - except you of course...

Pitch Perfect?
guitar tuner


Are you pitching the right proposition? If the rest of the world is anything to go by, then probably not...

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