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Marketing Cuts

Here's a rambling collection of my thoughts, a few of which might even be vaguely relevant to marketing. If there's a significant risk of you taking any of them too seriously then I'd avoid them if I were you.

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The Real Competition

Sunday, January 26, 2014

Al Gore and Upton Sinclair spotted it: we ignore those facts that make us uncomfortable. Gore's compelling documentary "An Inconvenient Truth" left most of us nodding sagely and promising to do better by our...

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Growing Economies Look Like This

Friday, August 23, 2013

I spent a week in India courtesy of my great client, Mana Energy. They'd asked me to put together and present the case for saving costs and the environment by reducing the fuel consumption of large diesels. And if that...

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Cooper vs Wanamaker

Friday, February 4, 2011

You’ll like this; it gives you the chance to do impressions. Tousle your hair, stagger slightly, put on a gruff, slurred voice – if you like you can even wear a fez – and when you’re ready, say the...

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Turn the Camera Round

Monday, September 20, 2010

It happened again the other day. One of my clients called to say they'd won a big deal, using a pitch that we'd built together (Smug mode ON - Tzzzt!). Now these guys are smart enough to ask why they won, and this...

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I've got something you're interested in. But first...

Monday, March 15, 2010

So there you are, leaning on the rail of the cruise liner, musing on the infinite, when somebody floats by below you. That must be what caused the splashing noise. Let's lay out your solution in bullet points (complete...

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PowerPoint agenda
End This Torture

Here's a selection of crimes against communication that everybody commits - except you of course...

Pitch Perfect?
guitar tuner


Are you pitching the right proposition? If the rest of the world is anything to go by, then probably not...

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