It's really not that complicated
There's actually nothing that hard about marketing as long as you're willing to stop copying everyone else. But, for some reason, that's what many people find most difficult. Which is good news for me, if somewhat baffling. While I sometimes feel that my specialist subject is the blindingly obvious, I've come to accept that many people don't see it that way. At least until I've pointed it out. Then they have trouble believing it can be that simple.
You'll get a feel for my approach as you wander around this site. It won't be for everyone, but if you're up for doing things differently then you can start enjoying the feeling when your competitors are copying you - and getting it wrong.
...even though it really isn't that complicated.
Queen of the Skies
It was great to hear from Martin Slater and even better to be asked to work with him on graphics and information for his project for Al Mahatta Air Museum in UAE. Martin's very probably the best engineer...
The Sky's the Limit
Here's another Configurative system born out of the dangers of two creative bods being allowed to work together....
Burofloor was the first of my clients to make the move to mobile. It's increasingly important to have a mobile-friendly...
If you're looking for books and short stories by Jem Shaw, then you'll find them in their own sub-site by clicking below.
Are you pitching the right proposition? If the rest of the world is anything to go by, then probably not...
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