This site uses cookies

They're used for anonymous satistics and to allow the site to work as you'd expect. Please continue only if you're happy with this.
Click here to view our cookie policy, or click the button to close this alert.


Jem Shaw logo

It's really not that complicated

There's actually nothing that hard about marketing as long as you're willing to stop copying everyone else. But, for some reason, that's what many people find most difficult. Which is good news for me, if somewhat baffling. While I sometimes feel that my specialist subject is the blindingly obvious, I've come to accept that many people don't see it that way. At least until I've pointed it out. Then they have trouble believing it can be that simple.

You'll get a feel for my approach as you wander around this site. It won't be for everyone, but if you're up for doing things differently then you can start enjoying the feeling when your competitors are copying you - and getting it wrong.

...even though it really isn't that complicated.


Don't throw out the bullets with the bathwater

Search the Web for presentation tips and you'll find a pretty consistent condemnation of bullet points. So you should never use them, right? Hang on a minute though; just because people inflict paragraphs...

Read more..

More blog stories

Air America

Executive Flight Training at SafePilot is based in South Carolina. It specialises in training modules on specific...


Vintage Rubber

This one was fun to work on. It's a site I built for an old chum, who used to be my boss in Dunlop Racing Division...


Smile for the Selfie

I’d like to tell you how fabulous I am. No, seriously, you’d be amazed what a rounded, caring, all-round...

Books by Jem Shaw

If you're looking for books and short stories by Jem Shaw, then you'll find them in their own sub-site by clicking below.

Pitch Perfect?
guitar tuner

Are you pitching the right proposition? If the rest of the world is anything to go by, then probably not...


Please enter the characters you see above
Note: letters are not case-sensitive)


A Jem Shaw Website (well it would be, wouldn't it?)
Copyright ©2007-2015, Jem Shaw