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It's really not that complicated

There's actually nothing that hard about marketing as long as you're willing to stop copying everyone else. But, for some reason, that's what many people find most difficult. Which is good news for me, if somewhat baffling. While I sometimes feel that my specialist subject is the blindingly obvious, I've come to accept that many people don't see it that way. At least until I've pointed it out. Then they have trouble believing it can be that simple.

You'll get a feel for my approach as you wander around this site. It won't be for everyone, but if you're up for doing things differently then you can start enjoying the feeling when your competitors are copying you - and getting it wrong.

...even though it really isn't that complicated.


Queen of the Skies

It was great to hear from Martin Slater and even better to be asked to work with him on graphics and information for his project for Al Mahatta Air Museum in UAE. Martin's very probably the best engineer...

Read more..

More blog stories

Burofloor Website

Here's another client who's been with me for many years. Now in its ninth year, the Burofloor website continues...


Alfa Males Wanted

Yah boo to political correctness. This advertisement was a piece of outside the box thinking I'm still rather...


Dodging Bullets

Search the Web for presentation tips and you'll find a pretty consistent condemnation of bullet points. So you...

Books by Jem Shaw

If you're looking for books and short stories by Jem Shaw, then you'll find them in their own sub-site by clicking below.

Pitch Perfect?
guitar tuner

Are you pitching the right proposition? If the rest of the world is anything to go by, then probably not...


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